Who is our Target Audience?

A key part to the project is establishing who our target audience for our video. We had to think of who would be interested and who would appreciate our type of song choice and music video. This is very important as then we can fully represent the specific genre in our video and ancillary tasks. By doing this correctly this should result in appealing to our target audiece.

Research in the artist Jakatta shows that he is an artist that releases contemporay House and disco music that is very common in the club and party scene in the UK. Therefore i believe that are target audience would be between the age of 18 -30, male and female, and working and middle classed people. I believe our video is the sort of video that you would expect to find on a channel like MTV Dance. I also belive that our song will be played on radio stations such as Kiss 100 and Radio 1 therefore also reaching the target age group of 18 - 30. I think that our target audience is quite large due to the popularity of the club scene in the UK and abroad therefore appealing to a lot of people.

A more detailed explanation of our target audience is explained in a powerpoint presentation by Chelsey Martin, another member of our group. Click on the link below to view this

Target Audience Powerpoint Presentation