For our project we have been asked by our brief to produce a music video and two ancillary tasks. In our case these other two tasks were the website homepage to promote the artist and a digipak for the artist's latest album. Here are all of my tasks put together
Music Video
'American Dream' Final cut from Daniel Jeffery on Vimeo.
Webpages
VIDEO PAGE
Digipak
As an artist one thing you hope to achieve is that your products are easily recognised as yours and audiences can relate to each product that you produce. In our three products the male actor is the predominant feature. We have done this so the audience feel like they have a clearer representation of the artist they like and who they are buying music from.
Our digipak consists of pictures that relate to our music video. The setting of the woods in the music video is represented through the images on the digipak as you can see from the background of the images. As the album is called the title of the song in the music video, it seemed appropriate to use pictures based on the theme of the video. This also forms continuity throughout our media products. The faint image of the fantasy girls on the front cover also relate to the music video as they starred in it and the faint opacity of the image gives it that dream-like affect, also relating which the music video.
Our website contains an image of Jakatta, who is also the main character in the video. It contains our music video (recent Jakatta video) to try and promote it out to the public. The user form is used to draw the attention of the public, making them want to sign up to receive information about any upcoming news with Jakatta. This user login is a key to their promotion and to identify how many fans of Jakatta there are actually our there. Another form is used to set up a competition so the public have the chance to get involved with something and to win Jakatta tickets which will further promote the artist.
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